Most animal conservation groups will at some point turn to the protection of pangolins. Students in Roots & Shoots seeks to deliver something unique as they continue their pursuit to achieve innovation and effectiveness projects.
In 2019, nearly 100 Roots & Shoots university groups initiated a pangolin protection campaign in the maternity departments of 150 hospitals in more than 40 cities in China. Their inspiration was the mother pangolin and her relationship with her newborn baby. By turning attention on young human mothers, the Roots & Shoots groups draw similarities between to mothers and babies in order to promote the protection of pangolins. Just as human newborns need their mothers, pangolin babies depend on their mothers too and the pain of separation cannot be tolerated by either any mother. This project will see tens of thousands of young mothers and expectant mothers appreciate universal feeling of maternal love that shared among all species and reject the use of pangolin products.